Fundraising ABC’s

When creating your fundraising project it is important to use the appropriate verbiage.  Below we’ve compiled some essential words and phrases to keep in mind when communicating during your fundraiser, letters A-G.

 A           ALLIANCE– a union, relationship, or connection through a common interest
              ANNUAL GIFT – contributions made yearly to nonprofit agencies 

B            BENEVOLENCE – the inclination to be charitable
              BUDGET – the total amount of money allocated for your project 

C            CAMPAIGN – the plan of action to achieve your fundraising goal
              CHARITABLE DEDUCTION – a portion of a donation that can be deducted for the donor’s income (for example
              nonprofit tax deductable donations) 

D            DONATION – monetary or service giving to an organization (sounds much better than using “sale” or “purchase”)
               DONOR – person who is giving or contributing to your organization 

E            ENDORSEMENT – support for your project 

F            FUNDRAISING – soliciting money in support of an organization, project, or cause 

G            GOAL – the purpose
              GRATITUDE – appreciation or thankfulness for something

This Summer Get Geared Up for Fundraising!

School may be out for summer, but that doesn’t mean you shouldn’t be planning ahead for the upcoming year.  Now is the perfect time to get your fundraiser ready for the fall.  Some basic steps you want to take when planning your campaign are:

1.  Determine Your Goal
Create a tangible and financial goal for your fundraiser, how much you want to raise and where the funds will be allocated.  An objective will keep your group members focused and motivated.

2.  Make a Deadline
A good time frame averages 3-6 months.  A short campaign will keep donors interested, and members motivated to raise the money.  If it is an on-going campaign be prepared to introduce new marketing techniques every so often in order to renew interest in the project.

3.  It’s All Who You Know
Knowing who is a part of your group will help you organize and determine what fundraising style will work best.  Your group members are going to be getting the word out; make sure you know who can help and how much time they can spend.  Also your group members will help determine the geographic reach of your fundraiser.

4.  Motivation
Keep your group motivated by keeping in close and constant contact.  It is the best way to ensure members are staying on track and keeping your objectives in mind.  A few words of encouragement can go a long way, and will keep your fundraiser going.  Your group is putting a lot of time and effort into your project; make sure they understand how appreciated they are.

Also, make sure you are also working hard out there.  A great way to motivate your group is by being a role model, and ensuring you are doing your part to make the fundraiser a success.