If your organization needs to raise funds, a brick fundraiser is a proven method of generating substantial revenue and requires minimal time and effort. Additionally, this type of fundraiser creates a permanent connection between the donors and the fundraising organization.
When creating a flyer, it is important to explain the reason for the project and how the money raised will help the community. The flyer should include a rendition to show where the engraved donor bricks will be installed and an order form. It is a good idea not to use the word “sale” within your flyer but rather to use the word “donation”.
Once you have created a flyer, the next step is to market your campaign. The Chamber of Commerce can provide you with a list of names and addresses of businesses in the City that you can use to build a donor list. Another suggestion is to contact the main office of local universities for a list of students, alumni and staff. Create a kiosk that displays custom engraved brick samples which will allow potential donors to see what they are purchasing. Create a website that will allow donors to purchase an engraved brick online. Ask the local newspaper to print a free press release outlining your project. Create posters to place throughout your organization and send email blasts to members, contacts and corporations.
When researching engraving companies, we strongly recommend that you visit project sites that have been installed for several years or more and see for yourself what methods of engraving withstand normal wear and tear and weather conditions. Furthermore, it is imperative that you choose an engraving company that will provide you with a written lifetime guarantee. It is essential that 100% of the revenue raised is allocated for your organization’s fundraising cause and not into replacing any bricks that do not meet the standards of your committee and donors. The overall longevity and appearance of your brick/tile area will determine how successful your campaign will be.